Zorro

Zorro: A New Image for a Classic Household Brand The Challenge With over 60 years in the market, Zorro is a well-known brand for offering high-quality cleaning products at affordable prices. In its evolution, the brand expanded its portfolio to become a complete line of home care, present in seven categories with high-performance formulas that compete with leading brands. However, its visual identity did not reflect this transformation. The Solution Grupo Berro took on the challenge of renewing Zorro's image without losing its accessible and reliable essence. The new design takes the iconic shape of the “Z” as the central element, giving it a modern and dynamic prominence. Through a clear and structured visual identity, we managed to highlight each product's attributes and benefits effectively at the point of sale. A unified graphic system was developed that allows for quick identification of each category within the portfolio, ensuring coherence and brand recognition. The colors, typography, and graphic elements were carefully selected to convey innovation, quality, and functionality, while maintaining closeness to its traditional consumer. The Result Zorro's redesign accompanies its evolution as a brand, aligning its image with its value proposition: high performance, innovation, and accessibility. This change reinforces its positioning in the market and enhances its impact on the consumer, ensuring that Zorro continues to grow and, above all, FUNCTIONING every day better.