Life

Vita is a brand that celebrates the tradition, culture, and specialty of Italian coffee. The idea was born during one of Germán Cabrales' trips to Italy, with a mandatory stop at the central station in Rome, where while having a typical ristretto, he enjoyed the elegance and characteristic Italian style. With Cabrales' endorsement, Vita is a superior quality coffee. For the design, we were inspired by traditional brands from Italy. The typography of the logo was drawn based on the first letters carved in stone with pure, simple, and elegant lines. In the case of the packaging, we worked on the design with golden details and ornaments against a blue background, resulting in a distinguished box like the coffee it contains.