Supreme

The evolution of an iconic design for a leading brand In 2015, Cambiaso —a prominent company in Chile— entrusted us with the redesign of the identity and packaging of Té Supremo, a brand deeply rooted in the daily life of Chileans. The challenge was clear: to revitalize without losing the essence, to modernize while respecting the legacy. The work, launched in 2016, had a significant impact: Supremo attained market leadership with a 40% share. Nearly a decade later, Cambiaso has called upon us again with a new challenge: to evolve without changing, to rejuvenate the brand without diluting its identity. Our approach was precise: to refine textures, typography, and colors to strengthen what was already powerful, and project it into the future. Today, Supremo is renewed with a design that celebrates its history and enhances its leadership. A demonstration that innovating can also be an act of respect.