
Sun and Gold
Branding & Identity.
Packaging Design.
Client
Hanes Brands Inc
Service
Branding & Identity.
Packaging Design.
Year
2010
Few Argentine women do not have a Sol y Oro panty in their wardrobe. Designing a brand with five decades in the market, aimed at a female audience, requires special care and proper management of colors and compositions. Today, the Sol y Oro logo consists of delicate, 'feminine' lines that have achieved immediate identification with its target audience.
Few Argentine women do not have a Sol y Oro panty in their wardrobe. Designing a brand with five decades in the market, aimed at a female audience, requires special care and proper management of colors and compositions. Today, the Sol y Oro logo consists of delicate, 'feminine' lines that have achieved immediate identification with its target audience.







