
Sidra Real - Black Label
Branding & Identity.
Packaging Design.
Client
CCU
Service
Branding & Identity.
Packaging Design.
Year
2016
How to improve one's own design? After developing the 1888 cider and seeing the positive reaction from consumers, together with CCU, we tackled a new design for Real's 'Etiqueta Negra': we designed a superior packaging, with a much more elegant label and appealing to cork instead of a plastic cap, which allowed us to further strengthen the brand positioning.
How to improve one's own design? After developing the 1888 cider and seeing the positive reaction from consumers, together with CCU, we tackled a new design for Real's 'Etiqueta Negra': we designed a superior packaging, with a much more elegant label and appealing to cork instead of a plastic cap, which allowed us to further strengthen the brand positioning.






