OKKI

OKKI — Snacks with a fresh and memorable identity OKKI is the project of three young siblings passionate about creating quality snacks. They reached out to us via Instagram, a channel that is becoming increasingly relevant for our studio as a point of contact with new entrepreneurs. ‘Their story began when they acquired the brand and the recipe for some caramel popcorn that evoke classic flavors, the ones we remember from childhood — like those I used to buy on my way to school,’ said Gonzalo Berro. They also offer salted peanuts and unsalted peanuts, always with a simple, tasty, and well-made proposal. Our challenge was to modernize and revitalize the visual identity to make the brand more attractive and easy to recognize, highlighting the freshness of their products and emotionally connecting with the current consumer. We created a vibrant, contemporary, and appetizing design, with a strong and memorable logo and a graphic system that allows us to differentiate each variety without losing brand coherence. A key detail is the circular pattern that surrounds the brand: it creates an almost hypnotic effect that draws the eye and reinforces shelf recall. The result: packs with a clear personality that invite you to try and share, ensuring that OKKI positions itself as an artisanal snack but with a youthful and urban language.