Morel

Morel: A strategic redesign that reflects 10 years of excellence. Jorge Morel contacted us in the context of his company's tenth anniversary with a clear challenge: to redesign its identity to accompany its growth and consolidation in the market. The original name, "Jorge Morel," reflected his leadership, but while working with a team of great talents, we proposed simplifying it to "Morel." This strategic decision not only makes the name easier to remember but also positions the brand as a team of experts, transcending the personal figure to represent the talent and professionalism of the entire group. Morel is synonymous with top-notch real estate services, combining innovative in-house technology with a unique personalized attention in the sector. The new identity needed to convey these values: modernity, professionalism, and closeness. The redesign: We drew inspiration from the gestures of the original logo but reinterpreted it with a contemporary approach. We created a distinctive symbol in the form of a signature, based on the letter "M," using warm tones like red and orange to convey dynamism and trust. We complemented the symbol with a typography designed exclusively for the logo, achieving a unique and memorable visual set. Additionally, we developed the website and defined the visual style for their social media, ensuring a cohesive, modern, and attractive brand experience across all touchpoints. The result: A new identity that not only celebrates the 10 years of Morel's history but also projects its future with a renewed style. This redesign positions the brand as a benchmark in the sector, standing out for its innovation and commitment to excellence.