
Milkaut, new releases
Branding & Identity.
Packaging Design.
Client
Milkaut
Service
Branding & Identity.
Packaging Design.
Year
2021
Two years after the launch of Milkaut's new branding, the success achieved is recognized as a marketing case in Argentina. Two years of significant sales growth, recognition in the market as one of the new leading brands, and also deserving of a silver Effie, are the result of a well-thought-out, excellently executed effort carried out as a team between the client, advertising agency, and branding studio. The DNA recovered with the new design marked a clear identity and a solid brand architecture so that new products can be launched, achieving individual notoriety and strengthening the entire family of products. Today we present the new designs of yogurts with granola, yogurts with 0% lactose, and the best cheddar slices now in packs of 10 units, which are already making an impact in the market. Each design has a clear personality while also building in favor of Milkaut's identity.
Two years after the launch of Milkaut's new branding, the success achieved is recognized as a marketing case in Argentina. Two years of significant sales growth, recognition in the market as one of the new leading brands, and also deserving of a silver Effie, are the result of a well-thought-out, excellently executed effort carried out as a team between the client, advertising agency, and branding studio. The DNA recovered with the new design marked a clear identity and a solid brand architecture so that new products can be launched, achieving individual notoriety and strengthening the entire family of products. Today we present the new designs of yogurts with granola, yogurts with 0% lactose, and the best cheddar slices now in packs of 10 units, which are already making an impact in the market. Each design has a clear personality while also building in favor of Milkaut's identity.




Each design has a clear personality while building in favor of Milkaut's identity.







