La Panerita

La Panerita: The design behind a family story. The Nagle family, originally from Tucumán, is an example of entrepreneurship and perseverance. Inspired by their parents' legacy, four siblings founded a bakery with a clear mission: to produce excellent quality bread in a market dominated by international giants. Against all odds, their passion and dedication led them to achieve something unusual: customers fell in love with their products to the point that supermarkets sought out La Panerita to include it on their shelves. By the end of 2023, following this resounding success, the Nagles contacted Grupo Berro with the challenge of redesigning their brand and packaging line to reflect the growth and positioning achieved. Gonzalo Berro, along with Laura García and Esteban Serrano, traveled to Tucumán to immerse themselves in the essence of the company. The visit to the plant was inspiring: the unmistakable aroma of freshly baked bread, the professionalism of the teams, and the family spirit of the Nagles clearly conveyed the values behind the brand. The design process began with a detailed analysis of the current state of the brand, an exhaustive survey of the competition, and observation at the points of sale where La Panerita has a presence. The goal was clear: to maintain the brand's DNA while achieving a visual renewal capable of standing out in the competitive market. The result: a revamped branding that respects its artisanal essence, with modernized textures and a standout logo. The new design positions La Panerita as a contemporary and competitive brand, capable of conveying the quality that has always characterized it. The packaging renewal not only facilitates product identification at the point of sale but also communicates elegance and excellence, aligning with the brand's value proposition. Today, La Panerita not only offers breads of exceptional quality but also dresses them with the design that its history and legacy deserve.