Klïnun

Klïnun, a new premium brand endorsed by Flex Bedding Group. FLEX BEDDING GROUP hired Grupo Berro to create a new brand for its KOL Products division. They needed to develop a brand that represented the prestige and quality of their products, combining the tradition and experience in the manufacture of feather products with a clean, fresh, modern image, framed in a Nordic yet warm universe. We worked from the very first minute. Together with our strategic partner for name development, Fernando Beltrán (El Nombre de las Cosas). KLÏNUN was the name that brought together all those attributes, while creating a memorable brand with its own personality, capable of generating recall among both consumers and clients. The final result is an elegant and innovative brand, both in its name and identity, capable of representing the positioning established alongside FLEX BEDDING GROUP, with the aim of becoming a reference in premium sleep products. The campaign photographs were taken by diegoberro.com