Eudaimonia by Sol Perez

Background Hernán Sackmann creates fragrances for renowned brands and together with Hernán Repetto contacted Sol Perez, a well-known Argentine influencer, to develop her own perfume. The Challenge The brief was open. It was necessary to find a design that represented Sol. In the process, it was first necessary to convince Hernán, who was responsible for making the fragrances according to what she had defined, and then to generate concepts for Sol to personally approve the designs. When it came to defining the name, Sol proposed "Eudaimonia," a name she has tattooed on her skin and that represents her life philosophy. Eudaimonia means happiness, well-being, and good life. It represents human flourishing and the prosperity of being and spirit. A word with significant content. The Result After almost two years of work, a design was established for the brand that intertwines the logo with Sol's signature, representing the connection she has with her philosophy. The packaging was worked on in vibrant colors within the magenta range, with lacquers and embossing to enhance the name and showcase the quality of the product. The color of the perfume was also defined to align with the identity. A new perfume that represents a celebrity both in aroma and design.