
Esnaola
Branding & Identity.
Packaging Design.
Client
Esnaola
Service
Branding & Identity.
Packaging Design.
Year
2024
Esnaola: Rediscovering Tradition With over 80 years of history, Esnaola is an iconic candy brand that made a mark in Buenos Aires during the 1980s. Its unparalleled quality, especially in quince paste and sweet potato paste, conquered the best gourmet stores in the city, standing out with its iconic 5 kg can. Today, with the support of Alimentos Dulcor, we are relaunching Esnaola with the same commitment to quality that made it a classic. The new design enhances its essence and sophistication, positioning it once again in the place it deserves. We have created a renewed visual identity that maintains the tradition with a subtle adjustment to the logo, accompanied by a modern and elegant packaging line. This design not only highlights its quality but also ensures an outstanding visual impact at the point of sale, connecting with new generations without losing its legacy. Esnaola is back, more authentic and relevant than ever.
Esnaola: Rediscovering Tradition With over 80 years of history, Esnaola is an iconic candy brand that made a mark in Buenos Aires during the 1980s. Its unparalleled quality, especially in quince paste and sweet potato paste, conquered the best gourmet stores in the city, standing out with its iconic 5 kg can. Today, with the support of Alimentos Dulcor, we are relaunching Esnaola with the same commitment to quality that made it a classic. The new design enhances its essence and sophistication, positioning it once again in the place it deserves. We have created a renewed visual identity that maintains the tradition with a subtle adjustment to the logo, accompanied by a modern and elegant packaging line. This design not only highlights its quality but also ensures an outstanding visual impact at the point of sale, connecting with new generations without losing its legacy. Esnaola is back, more authentic and relevant than ever.



We have created a renewed visual identity that maintains tradition with a subtle adjustment to the logo, accompanied by a modern and elegant packaging line. This design not only enhances its quality but also ensures outstanding visual impact at the point of sale, connecting with new generations without losing its legacy.







