The Dok

Promotional Marketing Design of the invitation to the New Year's party, Buenos Aires, Argentina. The project Once again, Diego Lerner contacted us to design the invitation for El Dok's annual party. Happy with the design we had already created, we aimed to create something even better, always maintaining good design, elegance, and quality—fundamental ingredients of Diego Lerner's projects. The challenge How to design a new invitation that had the elegance and quality of last year's? We eliminated the white to give the invitation even more sobriety; instead, we used copper paper with gold stamping details. As a final touch, we added a hand-made wax seal with the symbol of the horse to the black envelope.