Chocoarroz

Chocoarroz: a leader in a market of millions In 2018, we accompanied Chocoarroz in a comprehensive redesign that strengthened its identity and enhanced its presence on shelves. Since then, the brand has continued to grow, becoming a reference in a gigantic market: nearly 10 million alfajores are consumed daily in Argentina (data published by Forbes Argentina). Established as pioneers and leaders in the rice alfajores category, we continue to evolve the Chocoarroz universe with two new offerings that expand its territory of indulgence: • Super Chocoarroz: double chocolate coating and double dulce de leche filling. • Chocoarroz Pistachio: white chocolate with pistachio filling, aligned with the trend toward more sophisticated and natural flavors. Each new package retains the recognizable identity of the brand while adding visual impact and appeal to continue winning over an increasingly demanding consumer.