
Cachafaz Rice
Branding & Identity.
Packaging Design.
Client
Ensincro
Service
Branding & Identity.
Packaging Design.
Year
2009
The design had to be straightforward and honest with the consumer: to inform about the benefits of the product, clearly indicating what it contained and what it did not. This decision, a clear example of strategic design, boosted sales, allowing Cachafaz to be one of the leading players in the category.
The design had to be straightforward and honest with the consumer: to inform about the benefits of the product, clearly indicating what it contained and what it did not. This decision, a clear example of strategic design, boosted sales, allowing Cachafaz to be one of the leading players in the category.






