Big Ben

Big Ben is the traditional tea brand of Cabrales. A brand that offers a variety of high-quality teas and infusions, but whose identity and packaging line had not been updated for years, were neglected, and did not reflect that quality. With the new branding, we aim to update the identity, connect the brand more and better with consumers, presenting an elegant design that gives it greater hierarchy and invites people to try it. A new brand architecture that showcases Big Ben, with a renewed design that lives up to its quality!