Beata

‘I believe that all projects are important, but some are special. When Marcos Martínez Castro called me to redesign Beata, I was filled with great excitement. Marcos is a close friend of Diego, my younger brother. I have known him since he was 4 years old. Seeing him today transformed into a great professional brings me joy and also pride. The responsibility and commitment that this call generated for me were enormous. Designing their brand, which they had built together with Sofi, his wife, from scratch challenged me a lot. But as always, alongside my partners and the Grupo Berro team, I had no doubt we would reach a good port,’ said Gonzalo Berro, founder of Grupo Berro. Beata is a truly craft beer. It is one of the first Argentine brands to make quality craft beers. They are so high in quality that their beers are awarded globally and respected by the most demanding palates in the craft beer market. Marcos and Sofi started as a hobby in their apartment and gradually turned it into a factory. Today, almost a decade later, Beata has an excellent factory in Villa Adelina, Buenos Aires, and from their "Brewing House," as they call it, they produce 8 types of beers, always ensuring to offer the best quality. For us, it was key to immerse ourselves in the process to add value from branding and packaging. Together with Marcos and Sofi, we toured the factory, saw the complete process of Beata, and also went through milestones of their history with them. With all that information, we got to designing. Among the different territories presented, the chosen one featured a typeface designed exclusively for Beata and an evolution of the "Wing" that took flight. We applied, with a personal style, the typefaces to all the factory signage. Together with muralists, we intervened walls and spaces of the Brewing House so that the environment breathes the brand's DNA. We designed the ‘tap handles,’ which are the handles for serving the beer. We designed them with the application of the "Wing," giving significant visual prominence to the brand. We also designed the entire line of beers in the new can format, creating a colorful family with personality. The result Today, Beata’s identity is up to the quality of its beers. The Brewing House was dressed for a party!! Thanks to Sofi and Marcos for their trust!