Ampersand

Ampersand, new design, new flavor. In Spain, the rise of gin is notable. A segment of the market that has managed to create an entire industry around it like no other alcoholic beverage: gin bars, tonics of different formats and flavors, botanicals, etc. All of this gives it a solid projection and makes one think that it's difficult to dethrone. Two years after the launch developed by Grupo Berro for Ampersand, Osborne summoned us again to work on a line extension, following the trends of gin. The new proposal is a pink gin with a slight strawberry flavor. A type of gin ideal for women who increasingly enjoy cocktails combined with this type of alternative. This smooth flavor and its particular pink color are a great attraction for this audience. Using the same bottle that we had designed for the citrus flavor, the new proposal anchors itself in the pink color of the gin to achieve a clear differentiation. Taking advantage of the launch of the new flavor, we also redesigned the brand, with a new symbol of the ‘Ampersand’ that is more colorful and prominent, and a new typeface design for the logo. Thus, Ampersand responds to the demands of its audience with its two gins of high quality and eye-catching presentation.