Ampersand

Approaching a project from minute one is the best way to enhance a design job. Osborne, one of the most important beverage companies in Europe, invited us from the very beginning to think together about a new launch. THE CHALLENGE In 2013, the star of the spirits world in Europe was gin, or 'ginebra' as it's called in Spain. A category of fierce competition with many renowned brands and a very varied proposal, both in flavors and presentations. Osborne, which distributed an imported brand and saw great sales volumes, decided to create and launch a new brand. To do this, different 'territories' were developed, seeking the ideal profile to establish a distinct, original brand with character. THE OPPORTUNITY Having thoroughly analyzed the category, and keeping the competition in mind, it was decided to combine the English flavor of gin with Spanish warmth. Could we embody two such strong identities in the same package? The chosen brand was Ampersand. And with this duality of the mix of Anglo-Saxon and Latino, we designed a 'double' bottle, which had one profile from the front, and another from the side, generating, in addition to an innovative object, the idea of unity, the sum of parts. THE RESULT The essence of Ampersand is seen in the icon '&', which synthesizes this fusion between the English flavor and Spanish craftsmanship. The packaging is bilingual: it speaks of 'English soul & southern heart', to later clarify, in English, that it is a product distilled with hand-peeled oranges. Today, Ampersand ranks among the top gin brands in the world, standing out for its elegance and distinction.