Adler

Background Adler is a brand with more than 120 years of history, which was born in Germany in 1897 to produce the iconic triangular cheeses. It wasn't until 1959 that it settled in Argentina, in the province of Santa Fe, and founded the processing plant in San Jerónimo where they began to produce the recognized Adler cheeses. Undoubtedly, in our country, Adler is synonymous with cheese and is a brand very dear to Argentine families. "When I went to primary school, I always carried some Adler cheeses in my backpack. Today, designing this brand that accompanied me throughout my childhood fills me with joy," comments Gonzalo Berro. Development As part of our design method, when we started the project, we traveled to Santa Fe to see and learn the process of processed cheeses and to find what would be the guiding idea for the new design. What we highlighted from that visit was the quality of the raw materials. All the brand's products are made with the best cheeses from Savencia Argentina and with real ingredients. The work consisted of removing fantasy images, as well as polishing some graphic details of the recognized brand without losing the distinctive features of the logo. Then we dressed the products with a new packaging design that externally showcases the quality of ingredients that the consumer will experience when opening each of the products that make up the Adler line. We also extended the new branding to the entire line and worked on the launch of the new pots of processed cheese under the "Adler Cremoso" brand, a new line that values the true pioneer of spreadable processed cheeses in Argentina. Result The result is clear, today Adler looks renewed. Its packaging line presents its traditional triangles in two formats and various flavors, and it also offers the "Pic a Dip" and "Adler Cremoso" lines, completing the portfolio with the new "Adler Fondue" and with "Adler Sandwich In," its line of sliced cheeses ideal for sandwiches or hamburgers. The packaging shines and highlights the renewed recognized logo and also photographically displays the quality of its ingredients. The new design invites consumers to try a brand that genuinely offers, in each of its cheeses, all the quality it promises.