1888 Rosé

Background When in 2015 we designed 1888, although many did not believe it was possible, we knew we were going to change an entire category. We knew that the quality of such a product, if accompanied by excellent presentation, would change consumers' perceptions. Today, five years later, cider has repositioned itself in the Argentine market and 1888 is undoubtedly the best on the market and presents itself with an elegance that enhances any moment. Whether at the Palermo Polo Final or at home with friends, 1888 today occupies the place it deserves. The Challenge At the beginning of the year and already in quarantine, Vanina de Martino, marketing manager for ciders, wines, and spirits at CCU Argentina, invited us to the challenge of launching 1888 Rosé. This new launch of 1888 Rosé aims to continue innovating and creating consumption situations, reaching new consumers. A new proposal that combines the flavor of apples from the Alto Valle de Río Negro with the freshness of hibiscus flower, which adds a floral aroma and gives a rosy tint to the color of the cider. The Project From a branding perspective, it was a clear task because the foundations of 1888's identity were well defined. The challenge was how to develop the entire project remotely. One of Grupo Berro's strengths is teamwork. In-house teamwork, teamwork with the client, and teamwork with other project partners. The Result The team adapted perfectly and the entire process was carried out remotely, achieving an elegant and distinctive design that reflects what 1888 Rosé offers, a noble cider of great quality that continues to surprise and attract new consumers.