The Dok Haras - Convention Center

El Dok has been awarded as the best convention center in America. It is a unique place, located in Exaltación de la Cruz, Province of Buenos Aires. It features about 12 themed pavilions with over 12,000 square meters of buildings, offering a magical and unforgettable experience that combines countryside style with the highest quality of facilities and technology to make every event an unrepeatable memory.

The project

On this occasion, Diego Lerner contacted Grupo Berro to design a brochure that could convey, through text and images, what El Dok represents.

The challenge

How to design a brochure that tells and showcases 12,000 square meters of more than 10 pavilions in the middle of the countryside? How to display in few images the decoration and each of the countless details that El Dok encompasses?

A brochure that shows the elegance, exclusivity, and quality of the place, fundamental ingredients of Diego Lerner's projects.

The design had to ensure that the recipient, without visiting it, could grasp El Dok in its entirety and feel the spectacular design and ambiance of all its pavilions and parks.

The Result

We decided that a single piece would not nearly allow the recipient to imagine what the best convention center in America is like without having visited it.

So we developed a rigid box with the logo printed in stamping and also an exclusive leather folder that contains individual brochures for each section, giving each space the prominence it deserves. A total of 14 elements make up a line of brochures printed in excellent quality with stamping details and varnishes that enhance the images so that together they help visualize what El Dok represents when one arrives at the place.

Overall, the new brochures of El Dok manage to capture the essence of a place that, only when visited, does one fully understand the exclusivity of this unique space.