Tarucas
Branding & Identity.
Client
UAR
Service
Branding & Identity.
Year
2024
El nacimiento de Tarucas:
Identidad, orgullo y tradición
La Unión Argentina de Rugby presentó su nueva franquicia para disputar el SUPER RUGBY AMERICAS 2025.
Para este desafío histórico, confiaron nuevamente en Grupo Berro para la creación de una identidad que representara con fuerza y autenticidad al equipo del noroeste argentino (NOA): Tarucas.
Inspirados en la riqueza cultural y natural de la región, desarrollamos una identidad que fusiona tradición y dinamismo, reflejando el espíritu y la pasión por el rugby que caracteriza al NOA.
El equipo tendrá su base en la emblemática ciudad de Tucumán, un epicentro histórico de este deporte en el país, y jugará de local en las prestigiosas instalaciones de Tucumán Lawn Tennis.
Tarucas no solo es un equipo, es un símbolo de unidad regional, fuerza colectiva y orgullo argentino.
El nacimiento de Tarucas:
Identidad, orgullo y tradición
La Unión Argentina de Rugby presentó su nueva franquicia para disputar el SUPER RUGBY AMERICAS 2025.
Para este desafío histórico, confiaron nuevamente en Grupo Berro para la creación de una identidad que representara con fuerza y autenticidad al equipo del noroeste argentino (NOA): Tarucas.
Inspirados en la riqueza cultural y natural de la región, desarrollamos una identidad que fusiona tradición y dinamismo, reflejando el espíritu y la pasión por el rugby que caracteriza al NOA.
El equipo tendrá su base en la emblemática ciudad de Tucumán, un epicentro histórico de este deporte en el país, y jugará de local en las prestigiosas instalaciones de Tucumán Lawn Tennis.
Tarucas no solo es un equipo, es un símbolo de unidad regional, fuerza colectiva y orgullo argentino.
Inspired by the cultural and natural richness of the region, we developed an identity that blends tradition and dynamism, reflecting the spirit and passion for rugby that characterizes the NOA.
Tarucas is not just a team, it is a symbol of regional unity, collective strength, and Argentine pride.
Contact us
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Buenos Aires
Headquarters
Gonzalo Berro
gberro@grupoberro.com
+54 911 4579 5555
Laura García
lgarcia@grupoberro.com
+54 911 6542 4090
2005-2026 @ Berro Group
Contact us
Buenos Aires
Headquarters
Gonzalo Berro
gberro@grupoberro.com
+54 911 4579 5555
Laura García
lgarcia@grupoberro.com
+54 911 6542 4090
2005-2026 @ Berro Group
Contact us
Buenos Aires
Headquarters