Susana Coast

Costa Susana. A landmark in the city of Ushuaia

Taking advantage of a family trip by Gonzalo Berro, Diego Urien invited him to see a real estate venture he was developing, along with his partners, in Ushuaia, the southernmost city in the world. A unique subdivision located in the renowned Monte Susana, just minutes from the city center.

Unlike other mountains in the region, Monte Susana, which stands at only 88 meters of altitude, is a landmark in Ushuaia due to its distinctive rounded shape that makes it easily recognizable.

Gonzalo was amazed by the place. A unique natural landscape framed by mountains, the Beagle Channel, and the forests of green and snowy scenery at the end of the world.

Back in Buenos Aires, after a few meetings, Grupo Berro was hired to develop the name and identity of the new neighborhood.

A series of names were presented under different conceptual territories. Finally, 'Costa Susana' was the selected name, due to its connection with the well-known mountain and because it is situated on its coast.

The identity, designed in copper color, represents the recognized silhouette of the mountain with its reflection in the Beagle Channel.

To make the symbol stand out, a dark green base color was chosen, which provided the necessary elegance for the type of neighborhood that was to be developed. Osvaldo Peralta, a photographer specializing in Patagonia landscapes, was hired to capture the unique landscape that the neighborhood offers, which is one of its great differentiators.