Iced cream

Who is Grido? With around 1,600 franchises in Argentina, Chile, Paraguay, and Uruguay, it is the largest ice cream shop in Latin America and the fifth largest in the world.

It produces 75 million kilos per year and has the largest cold storage facility in Latin America.

Grido had defined an identity and needed us to design the entire product line. The first thing we did was travel to Córdoba to see and understand the brand's DNA. We visited the production plant, toured various branches with the marketing team, and shared several discussions to interpret in the best way what the brand was like on the inside. It was a surprise for us because until that moment we did not know the true magnitude of the company, the seriousness in the production of ice cream with first-quality raw materials, and the commitment of the Santiago family to provide top-quality food at accessible prices for their consumers.

When looking at the different packs, the design was not on par with the brand. There was no family concept, and they clearly needed a change.

The work consisted of building a solid architecture that generates clear line communication and at the same time gives a unique personality to each ice cream. We created colorful patterns with playful illustrations of the different ingredients and carried out a photographic work showing each real product that truly looks delicious and is very photogenic.

The result is striking. Today, Grido's family of products looks colorful, innovative, young, and modern; each of the products stands out and invites you to try them. A packaging design that clearly shows the quality of the product inside.