Pehuenia
Branding & Identity.
Packaging Design.
Client
CCU
Service
Branding & Identity.
Packaging Design.
Year
2021
Basados en el éxito de la sidra 1888, Saenz Briones convocó a Grupo Berro para desarrollar el branding y el diseño de packaging de Pehuenia.
Apalancados en un mercado que le abrió las puertas al consumo de sidra, presentar una nueva marca que ofrece un producto artesanal de excelente calidad es una gran oportunidad.
Pehuenia se presenta en el mercado con tres propuestas novedosas: Sweet Cider, Ginger y Cardamom & Cucumber.
Con ilustraciones de estilo ‘grabado’, la identidad de Pehuenia combina su logotipo con diferentes animales de la Patagonia: el ciervo, el puma y la mulita cada uno jugando con una manzana, que es la base de la buena sidra.
Basados en el éxito de la sidra 1888, Saenz Briones convocó a Grupo Berro para desarrollar el branding y el diseño de packaging de Pehuenia.
Apalancados en un mercado que le abrió las puertas al consumo de sidra, presentar una nueva marca que ofrece un producto artesanal de excelente calidad es una gran oportunidad.
Pehuenia se presenta en el mercado con tres propuestas novedosas: Sweet Cider, Ginger y Cardamom & Cucumber.
Con ilustraciones de estilo ‘grabado’, la identidad de Pehuenia combina su logotipo con diferentes animales de la Patagonia: el ciervo, el puma y la mulita cada uno jugando con una manzana, que es la base de la buena sidra.
With etching-style illustrations, Pehuenia's identity combines its logo with different animals from Patagonia: the deer, the puma, and the mulita, each playing with an apple.
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Buenos Aires
Headquarters
Gonzalo Berro
gberro@grupoberro.com
+54 911 4579 5555
Laura García
lgarcia@grupoberro.com
+54 911 6542 4090
2005-2026 @ Berro Group
Contact us
Buenos Aires
Headquarters
Gonzalo Berro
gberro@grupoberro.com
+54 911 4579 5555
Laura García
lgarcia@grupoberro.com
+54 911 6542 4090
2005-2026 @ Berro Group
Contact us
Buenos Aires
Headquarters