ParqueSur
Branding & Identity.
Client
Rodamco Europe
Service
Branding & Identity.
Year
2005
El diseño de la identidad y la señalética de ParqueSur, en Leganés, Madrid, implicó abordar el proyecto desde una doble dimensión: estética y funcional. Siendo uno de los centros comerciales más grandes e importantes de España, era muy exitoso pero necesitaba mostrarse vigente. Junto a la renovación arquitectónica, el rediseño de la imagen del ave, logró transmitir innovación y contemporaneidad sin perder el reconocimiento de la marca.
El diseño de la identidad y la señalética de ParqueSur, en Leganés, Madrid, implicó abordar el proyecto desde una doble dimensión: estética y funcional. Siendo uno de los centros comerciales más grandes e importantes de España, era muy exitoso pero necesitaba mostrarse vigente. Junto a la renovación arquitectónica, el rediseño de la imagen del ave, logró transmitir innovación y contemporaneidad sin perder el reconocimiento de la marca.
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Buenos Aires
Headquarters
Gonzalo Berro
gberro@grupoberro.com
+54 911 4579 5555
Laura García
lgarcia@grupoberro.com
+54 911 6542 4090
2005-2026 @ Berro Group
Contact us
Buenos Aires
Headquarters
Gonzalo Berro
gberro@grupoberro.com
+54 911 4579 5555
Laura García
lgarcia@grupoberro.com
+54 911 6542 4090
2005-2026 @ Berro Group
Contact us
Buenos Aires
Headquarters