
Gran Via of Vigo
Branding & Identity.
Client
ING Real Estate
Service
Branding & Identity.
Year
2005
The brand of a shopping center must operate beyond the purely graphic, to transform into a driver of positive experiences. This is how we designed the brand of Gran Vía, a shopping center in Vigo, Spain, owned by ING / Real Estate: an immersive development, effective at every point of contact with the consumer.
The brand of a shopping center must operate beyond the purely graphic, to transform into a driver of positive experiences. This is how we designed the brand of Gran Vía, a shopping center in Vigo, Spain, owned by ING / Real Estate: an immersive development, effective at every point of contact with the consumer.







