Eudaimonia by Sol Perez

Background

Hernán Sackmann creates fragrances for renowned brands and along with Hernán Repetto, they contacted Sol Perez, a recognized Argentine influencer, to develop her own perfume.

The Challenge

The brief was open. It was necessary to find a design that represented Sol. In the process, it was essential to first convince Hernán, who was in charge of creating the fragrances according to what she had defined, and then to generate concepts for Sol to personally approve the designs.

At the moment of defining the name, Sol proposed “Eudaimonia,” a name she has tattooed on her skin that represents her philosophy of life. Eudaimonia means happiness, well-being, and a good life. It represents human flourishing and the prosperity of the self and spirit. A word with profound meaning.

The Result

After almost two years of work, a design was created for the brand that intertwines the logo with Sol's signature, representing the connection she has with her philosophy.

The packaging was worked on in bright colors within the magenta spectrum, with lacquers and embossing to enhance the name and showcase the product's quality. The color of the perfume was also defined to match the identity.

A new fragrance that represents a celebrity both in aroma and in design.