Dole Juices

Dole, the world's leading fruit brand with over 120 years of experience, has always been distinguished by its commitment to producing high-quality canned fruit juices. At Grupo Berro, we are honored to have been chosen to redesign their traditional line of juices.

Our goal was to reconnect with the legacy of Dole's original designs, with a fresh and renewed creative proposal. In the new design, we aim to reflect the freshness and authenticity of Dole products from the outside of each package, so consumers can appreciate the quality found inside each pack.

To achieve this goal, we worked on the design and the entire photographic development was also key.

Today, the new designs carry the history of Dole's identity with the visual hierarchy that the brand deserves.