
Cook
Branding & Identity.
Packaging Design.
Client
Río de la Plata Mills
Service
Branding & Identity.
Packaging Design.
Year
2012
We needed a look. An expression. A presence that conveyed trust, security, experience in the kitchen. We redesigned the brand paying special attention to the more “human” traits of the Cook. The packaging had to speak, convey trust, and wisdom. The wisdom of a real cook.
We needed a look. An expression. A presence that conveyed trust, security, experience in the kitchen. We redesigned the brand paying special attention to the more “human” traits of the Cook. The packaging had to speak, convey trust, and wisdom. The wisdom of a real cook.





