Cabrales Happy Day

For this recognized brand, a leader in coffee in Argentina, we developed their complete line of coffees.

Leading brands always need to work on their designs in such a way that they show a logical evolution, maintain their relevance and leadership, and stand out at the point of sale.

Within the design developed for the entire Cabrales line, it was key that each type of coffee maintain its personality. In the case of Cabrales Happy Day, which is a roasted coffee from Brazil, its previous design had a distinctive pink color.

Taking that recognizable color as a differential element and under the same architecture of the entire family, we added an illustration with colorful birds and flora to give that cheerful touch typical of Brazil.

The result is a striking, colorful, and attractive packaging that invites you to try it and strengthens the variety of designs offered by Café Cabrales.