5050 by Tomi Berro

Many opportunities arise from crises. And this pandemic story is a clear example.

Marcos and Tomás Berro are the eldest sons of Gonzalo. Tomi is a chef and was working in a hunting reserve in La Pampa, and Marcos is a Taekwondo instructor who was teaching around 50 students. When the government declared quarantine in March, both lost their jobs.

"When the pandemic arrived, I was working as the head chef in a hunting lodge for foreign tourists, and the season was canceled. I decided I had to do something, and the answer was in the kitchen (and in the garage). I had already worked a season in Mar del Plata in a food truck, and I had also done private events. Meanwhile, Marcos, my older brother, had also lost his job, and together we started making burgers in our parents' garage," Tomás comments.

"During a family lunch, we decided to develop the new venture. In Grupo Berro, remotely, we first developed the name '50.50 Burgers' because Tomás always maintained that the bread is as important as the meat," Gonzalo comments.

Once the name was defined and registered, we designed the identity, created special packaging for delivery and stickers for each product, and we also designed the website and extended the brand to aprons, t-shirts, and caps.

It was key that each element was thoughtfully designed and that everything looked as professional as possible.

Meanwhile, Tomás and Marcos set up a production center and focused on producing everything with the highest quality. They developed a blend of meat for the burgers and defined two types of bread, creating two special combos.

At Grupo Berro, we photographed all the products, the raw materials, the different combos, and many details to generate enough content for communication. We also designed flyers so they could offer the combos, and they began promoting them on social media.

The result was incredible. Today, 7 months later, they managed to turn a problem into an opportunity, and the venture continues to grow and consolidate.

From Grupo Berro, we are proud to have been part of this challenge.